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A Letter from Serbia
In Serbia, media freedom has never been a given. We have never had a solid foundation of transparency or accountability. Journalists have been working under pressure for decades.
Discover surveys, research, and insights on public opinion, trust, and innovation and how they intersect with journalism, technology, and society.

In Serbia, media freedom has never been a given. We have never had a solid foundation of transparency or accountability. Journalists have been working under pressure for decades.

Kenya exemplifies how journalism, through an unwavering commitment to truth and accountability, can endure and shape society even in restrictive and challenging environments.

Despite the threats we face, my colleagues and I at Rukhshana Media, along with other independent media organizations, continue to tell the stories the Taliban don’t want to be heard.

Donor assistance alone is not enough to sustain journalism around the world. The “Fourth Estate” ideal cannot exist without also having strong business models and sustained political investment.

Three quarters of surveyed journalists do not think it is OK for their government to define journalism, regardless of perspective on government interference

In many cases, news avoidance is a response to news outlets’ outdated model: The content and its format no longer align with how consumers actually ingest facts and information today, and so fails to meet users’ needs.

With influencers rising in popularity, debates about what constitutes “journalism” and a “journalist” have found their way into newsrooms.

Many of the most active US news consumers rely on professional journalists alongside content creators and influencers

Three-quarters or more value journalism’s role; 56%+ say “everyday people” can produce it