Like many other information providers, including legacy journalism, indie info providers depend on a wide range of distribution platforms to make their content visible to potential and current audiences. They also face similar challenges deciding where to be when. <\/p>\n\n\n\n
These platforms \u2014 social media sites, newsletter aggregators, private chat portals and more \u2014 make it possible for an individual to attain broad reach. But these platforms also mediate between indie info providers and their audiences in two ways: they control access to information about the audiences, and they control what content those audiences see. These platforms can \u2014 and do \u2014 unilaterally change their features, including how they surface and prioritize content, and even which content they allow at all. This creates uncertainty that indie info providers have to navigate. These concerns are not unique to indie info providers, but they may be especially vulnerable to platform risk because of their small size.<\/p>\n<\/div>\n\n\n\n