{"id":5991,"date":"2025-03-25T10:08:05","date_gmt":"2025-03-25T14:08:05","guid":{"rendered":"https:\/\/cntiwpedev.wpenginepowered.com\/?p=5991"},"modified":"2026-03-24T11:11:09","modified_gmt":"2026-03-24T15:11:09","slug":"regular-influencer-content-consumers-2","status":"publish","type":"post","link":"https:\/\/cnti.org\/newsletters-announcements\/regular-influencer-content-consumers-2\/","title":{"rendered":"Americans who Rely on Content Creators or Influencers for News are Active Consumers who Value the Role of Journalism in Society"},"content":{"rendered":"\n<p class=\"has-link-color wp-elements-4d29fb204fd27896ac6d05d79bbc07d5 wp-block-paragraph\"><strong>WASHINGTON, D.C.<\/strong>&nbsp;\u2013 Ahead of the&nbsp;<a href=\"https:\/\/isoj.org\/program-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">26th International Symposium on Online Journalism<\/span><\/a>&nbsp;(ISOJ) in Austin, Texas later this week, the&nbsp;<a href=\"https:\/\/cnti.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Center for News, Technology &amp; Innovation<\/span><\/a>&nbsp;(CNTI) released a&nbsp;<a href=\"https:\/\/cnti.org\/article\/regular-influencer-content-consumers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">report<\/span><\/a>&nbsp;detailing a Fall 2024 survey of more than 1,000 U.S. adults, examining their news consumption preferences. According to the report, a quarter (22%) of U.S. adults regularly get news and information online from individual creators or influencers. The report specifically details the news habits of those who regularly get their news from individual creators or influencers. CNTI\u2019s Executive Director Amy Mitchell will present these findings as part of ISOJ\u2019s&nbsp;<a href=\"https:\/\/isoj.org\/program-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">panel<\/span><\/a>, \u201cNew understandings of \u2018journalist\u2019 and \u2018journalism\u2019 in the age of influencers.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-cdee6eda029bacd11cc18ce9236240fb wp-block-paragraph\">\u201cInfluencers and individual content creators are filling information gaps, including reporting from places where professional journalists do not have access, but whether they hold themselves to the same mission and reporting standards of more traditional journalism is less clear. Understanding the news preferences of the people who turn to them most helps journalists and other relevant stakeholders explore how news providers can work together to best provide the public with fact-based information while promoting innovation and technological advancements,\u201d said&nbsp;<strong>CNTI Executive Director Amy Mitchell<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some key findings about Americans who rely on content creators or influencers for news:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>These adults are actively engaged in issues and events, and more positive than other Americans about their ability to keep up.<\/li>\n\n\n\n<li>Like other Americans, they value the role of journalism in society, while also believing non-journalists can create it.<\/li>\n\n\n\n<li>They prioritize speed in getting informed comparably to hearing from professional journalists; all others say hearing from professional journalists is more important.<\/li>\n\n\n\n<li>They have more technology-driven media habits than other Americans, but do not rely solely on social media.<\/li>\n\n\n\n<li>They are more optimistic than others about developments in technology and artificial intelligence.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-9a1a4af3c0d0207b2c285455d05cc95b wp-block-paragraph\">Each finding is discussed in detail in the full report available&nbsp;<a href=\"https:\/\/cnti.org\/article\/regular-influencer-content-consumers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">here<\/span><\/a>. This survey is part of CNTI\u2019s&nbsp;<a href=\"https:\/\/cnti.org\/topic\/defining-news\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Defining News Initiative<\/span><\/a>, which explores the evolving news ecosystem and the role technology plays in the industry. CNTI will continue its research on the evolving news and journalism landscape and consumer\u2019s perceptions and preferences, to encourage independent, sustainable media, maintain an open internet and foster informed public policy conversations.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-fef011a6a9d5b02fe0f6015ee30fc0e7 wp-block-paragraph\">Read the full report&nbsp;<a href=\"https:\/\/cnti.org\/article\/regular-influencer-content-consumers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">here<\/span><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Center for News, Technology and Innovation: <\/strong>The Center for News, Technology &amp; Innovation (CNTI), an independent global policy research center, seeks to encourage independent, sustainable media, maintain an open internet and foster informed public policy conversations. CNTI\u2019s cross-industry convenings espouse evidence-based, thoughtful but challenging conversations about the issue at hand, with an eye toward feasible steps forward. The Center for News, Technology &amp; Innovation is a project of the Foundation for Technology, News &amp; Public Affairs. Learn more at <a href=\"https:\/\/cnti.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-1-color\">https:\/\/cnti.org\/<\/mark><\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact:&nbsp;<\/strong><a href=\"mailto:press@innovating.news\" target=\"_blank\" rel=\"noreferrer noopener\">press@innovating.news<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CNTI Unveils Findings from a Recent U.S. Survey Examining the Characteristics of Americans who Rely on Content Creators or Influencers for 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v24.7 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Americans who Rely on Content Creators or Influencers for News are Active Consumers who Value the Role of Journalism in Society - Center for News, Technology &amp; Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cnti.org\/newsletters-announcements\/regular-influencer-content-consumers-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Americans who Rely on Content Creators or Influencers for News are Active Consumers who Value the Role of Journalism in Society\" \/>\n<meta property=\"og:description\" content=\"CNTI Unveils Findings from a Recent U.S. Survey Examining the Characteristics of Americans who Rely on Content Creators or Influencers for News\" 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