{"id":9102,"date":"2025-03-11T10:00:00","date_gmt":"2025-03-11T14:00:00","guid":{"rendered":"https:\/\/cntiwpedev.wpenginepowered.com\/uncategorized\/\/"},"modified":"2026-03-09T12:48:16","modified_gmt":"2026-03-09T16:48:16","slug":"broad-optimism-for-the-future-especially-in-brazil-and-south-africa","status":"publish","type":"post","link":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/broad-optimism-for-the-future-especially-in-brazil-and-south-africa\/","title":{"rendered":"Future"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Across the four countries surveyed, people are largely optimistic about the future of the open internet and developments in technology. They are also generally positive or neutral about the value of AI \u2014 with a greater sense in Brazil and South Africa that AI will have a positive impact while people in the U.S. and Australia see AI having a neutral impact.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This outlook, combined with the publics\u2019 openness to journalists using various forms of technology, presents an opportunity to producers of journalism: To make use of the technologies that are available in ways that serve public needs (as the public articulates them) which include easy access and preferred formats, while communicating about technology uses in ways that address public concerns. This can, in turn, increase journalists\u2019 own capabilities in reporting, safety and ultimate sustainability.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-group has-shade-4-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<details class=\"wp-block-mbm-innerblock-accordion is-layout-flow wp-block-mbm-innerblock-accordion-is-layout-flow\">\n<summary class=\"wp-block-mbm-innerblock-accordion-title\">\n<h3 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-echo-font-size\" style=\"margin-right:var(--wp--preset--spacing--50);margin-bottom:0px;line-height:1.25\">Why we did this study<\/h3>\n\n\n\n<div class=\"wp-block-outermost-icon-block wp-block-mbm-innerblock-accordion-title__icon--open\"><div class=\"icon-container\" style=\"width:32px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"Open accordion\"><rect width=\"32\" height=\"32\" rx=\"16\" fill=\"black\"><\/rect><path d=\"M17 10.5V15H21.5H22.5V17H21.5H17V21.5V22.5H15V21.5V17H10.5H9.5V15H10.5H15V10.5V9.5H17V10.5Z\" fill=\"#F9F6F2\"><\/path><\/svg><\/div><\/div>\n\n\n\n<div class=\"wp-block-outermost-icon-block wp-block-mbm-innerblock-accordion-title__icon--closed\"><div class=\"icon-container\" style=\"width:32px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"Close accordion\"><rect width=\"32\" height=\"32\" rx=\"16\" fill=\"black\"><\/rect><path d=\"M22.5 17H21.5H10.5H9.5V15H10.5H21.5H22.5V17Z\" fill=\"#F9F6F2\"><\/path><\/svg><\/div><\/div>\n<\/summary>\n\n\n\n<div class=\"wp-block-mbm-innerblock-accordion-body\">\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">This report is part of CNTI\u2019s broader 2024 \u201cDefining News Initiative\u201d which examines journalists, policy and technology, in addition to public perceptions. The survey data in this report measures the public\u2019s perceptions of news and technology in Australia, Brazil, South Africa and the United States.<\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\"><strong>How we did this<\/strong><\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">In partnership with\u00a0<a href=\"https:\/\/www.langerresearch.com\/\">Langer Research Associates<\/a>, CNTI collected data from probability samples in Australia (<em>N\u00a0<\/em>= 1000), Brazil (<em>N\u00a0<\/em>= 1000), South Africa (<em>N<\/em>\u00a0= 1,012) and the United States (<em>N\u00a0<\/em>= 1,025). All samples were weighted using demographic variables (age, sex, education and macroregion).<\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">More details are available in \u201c<a href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/about-this-study\/\" data-type=\"post\" data-id=\"9100\">About this study<\/a>\u201d and full questions and results are available in the topline.<\/p>\n<\/div>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:32px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">Across countries there is optimism about the internet as well as developments in technology<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Majorities in each country are at least somewhat confident the internet will be a place to get and share news openly in the future. People are most confident about the internet\u2019s role in news dissemination in South Africa where about 60% of people are very confident and another 20% are somewhat confident about the future of the internet as a place to access and share news. In the other three countries, majorities are still confident, but more cautiously so. In Australia (39%) and the U.S. (44%), pluralities are somewhat confident, while in Brazil, roughly equal numbers of people are very (31%) or somewhat confident (33%).\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Australia, Brazil and the U.S. express cautious optimism about the future of an open internet for news; South Africa more confident\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-n7p7F\" src=\"https:\/\/datawrapper.dwcdn.net\/n7p7F\/5\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"395\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">People are also generally positive about how developments in digital technology will impact their ability to keep informed in the future. Strong majorities of Brazilians (75%) and South Africans (74%) have positive perceptions of the potential impacts of digital technology. Overall, people in Australia are the most divided about digital technology\u2019s impact on staying informed in the future. The majority (58%) are still positive \u2014 but a third of people (32%) think the impact will be negative, the highest in any country. Just 9% are neutral on the impact of technology.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The U.S. also stands out with the fewest positive responses (46%). But the number of negative responses in the U.S. is similar to those in Brazil and South Africa; instead, people in the U.S. are roughly equal parts positive and neutral.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Majorities in three countries think developments in technology will positively affect keeping informed; U.S. split between positive and neutral\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-DfMMa\" src=\"https:\/\/datawrapper.dwcdn.net\/DfMMa\/8\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"397\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Generally speaking, strong majorities of people in the surveyed countries think AI will either have a positive impact on their ability to keep informed or will have no effect one way or another.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, we see strong regional differences in levels of optimism. Close to half of people in Brazil (46%) and South Africa (49%) are optimistic, and about one-in-four are neutral \u2014 27% of responses from Brazil and 22% of responses from South Africa. The reverse is true in Australia and the U.S. where small minorities, 16% and 15% respectively, are positive about AI\u2019s impact on their ability to stay informed. Pluralities in both countries are neutral in their perspective \u2014 42% in Australia and 46% in the U.S. Approximately a third of Australians (35%) and Americans (36%) have a negative perspective on the potential impact of AI technologies, about two to three times as many as in Brazil or South Africa.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Brazil and South Africa more positive about how AI will affect their personal ability to keep informed than Australia and U.S.\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-Xrjm5\" src=\"https:\/\/datawrapper.dwcdn.net\/Xrjm5\/6\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"370\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The pattern of responses is very similar within each country when asked about the impact of AI on journalists\u2019 ability to report.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Brazil and South Africa are generally more positive about the impact AI will have on journalists' ability to report\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-puhDH\" src=\"https:\/\/datawrapper.dwcdn.net\/puhDH\/6\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"371\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This general positivity about technology is shared by journalists, according to\u00a0<a href=\"https:\/\/cnti.org\/2024-journalist-survey\/\">CNTI\u2019s survey of journalists<\/a>. While journalists are generally positive about the role of technology in the information ecosystem, their attitudes about AI are also more mixed. And the same regional patterns hold: journalists in the Global South, which includes Brazil and South Africa, are more positive about AI than journalists in the Global North, which includes Australia and the United States.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\"><strong>The countries where people are more optimistic about AI also express less personal use of generative AI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, the public\u2019s greater positivity towards AI in Brazil and South Africa exists alongside relatively low familiarity: few people have tried to use generative AI (18-27%) in the last year, and sizable minorities (26-27%) do not even know what it is. More Americans (32%) and Australians (41%) have tried to use generative AI in the last year, although at least as many people (57% in the U.S., 43% in Australia) have not. Relatively few people in these two countries do not know what generative AI is.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Personal usage of generative AI varies across countries\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-Ybwb1\" src=\"https:\/\/datawrapper.dwcdn.net\/Ybwb1\/4\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"328\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In general, the countries that have more favorable opinions about AI have also heard less about it, but Brazil bucks that trend. Almost three-quarters of Australians (73%) and Americans (71%) have heard at least a fair amount about recent developments in AI, compared with 39% of South Africans. On the other hand, 62% of Brazilians reported hearing at least a fair amount about this topic and more Brazilians than anyone else reported hearing a great deal about it.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Majorities in Australia, Brazil and the U.S. have heard at least a fair amount about recent developments in AI; South Africa has heard less\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-q8BRN\" src=\"https:\/\/datawrapper.dwcdn.net\/q8BRN\/4\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"395\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This widespread optimism about technology and the future \u2014 coupled with strong agreement across countries that reporter-based news organizations are a critical part of an informed society \u2014 suggests a broadly shared understanding of the current information ecosystem. There is opportunity to make use of the technologies that are available in ways that respond to the public needs. This can, in turn, strengthen journalists\u2019 own capabilities in reporting, while building trust and continuing to demonstrate their value to an informed public.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-shade-1-color has-text-color has-link-color wp-elements-8619dddc7796c85470e48fbfee358e03 wp-block-paragraph\"><em>Read\u00a0<a href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/\" data-type=\"post\" data-id=\"9098\">CNTI\u2019s companion report<\/a>\u00a0based on surveys with journalists around the world.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broad optimism for the future \u2014 especially in Brazil and South 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