{"id":9106,"date":"2025-03-11T10:00:00","date_gmt":"2025-03-11T14:00:00","guid":{"rendered":"https:\/\/cntiwpedev.wpenginepowered.com\/uncategorized\/\/"},"modified":"2026-03-09T12:46:37","modified_gmt":"2026-03-09T16:46:37","slug":"in-working-to-keep-informed-knowing-who-to-trust-is-the-greatest-challenge-asked-about","status":"publish","type":"post","link":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/in-working-to-keep-informed-knowing-who-to-trust-is-the-greatest-challenge-asked-about\/","title":{"rendered":"Staying Informed"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As CNTI discussed in the findings of the focus groups, keeping informed about the issues and events one cares about is hard work today. With so many options to choose from, people have to make choices constantly \u2014 to a degree that, as much research has shown, often leaves people overwhelmed. CNTI dug into how people make these choices, what helps them and where the hurdles are.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-group has-shade-4-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<details class=\"wp-block-mbm-innerblock-accordion is-layout-flow wp-block-mbm-innerblock-accordion-is-layout-flow\">\n<summary class=\"wp-block-mbm-innerblock-accordion-title\">\n<h4 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-echo-font-size\" style=\"margin-right:var(--wp--preset--spacing--50);margin-bottom:0px;line-height:1.25\">Why we did this study<\/h4>\n\n\n\n<div class=\"wp-block-outermost-icon-block wp-block-mbm-innerblock-accordion-title__icon--open\"><div class=\"icon-container\" style=\"width:32px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"Open accordion\"><rect width=\"32\" height=\"32\" rx=\"16\" fill=\"black\"><\/rect><path d=\"M17 10.5V15H21.5H22.5V17H21.5H17V21.5V22.5H15V21.5V17H10.5H9.5V15H10.5H15V10.5V9.5H17V10.5Z\" fill=\"#F9F6F2\"><\/path><\/svg><\/div><\/div>\n\n\n\n<div class=\"wp-block-outermost-icon-block wp-block-mbm-innerblock-accordion-title__icon--closed\"><div class=\"icon-container\" style=\"width:32px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"Close accordion\"><rect width=\"32\" height=\"32\" rx=\"16\" fill=\"black\"><\/rect><path d=\"M22.5 17H21.5H10.5H9.5V15H10.5H21.5H22.5V17Z\" fill=\"#F9F6F2\"><\/path><\/svg><\/div><\/div>\n<\/summary>\n\n\n\n<div class=\"wp-block-mbm-innerblock-accordion-body\">\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">This report is part of CNTI\u2019s broader 2024 \u201c<a href=\"https:\/\/cnti.org\/topic\/defining-news\/\">Defining News Initiative<\/a>\u201d which examines journalists, policy and technology, in addition to public perceptions. The survey data in this report measures the public\u2019s perceptions of news and technology in Australia, Brazil, South Africa and the United States.<\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\"><strong>How we did this<\/strong><\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">In partnership with&nbsp;<a href=\"https:\/\/www.langerresearch.com\/\">Langer Research Associates<\/a>, CNTI collected data from probability samples in Australia (<em>N&nbsp;<\/em>= 1000), Brazil (<em>N&nbsp;<\/em>= 1000), South Africa (<em>N<\/em>&nbsp;= 1,012) and the United States (<em>N&nbsp;<\/em>= 1,025). All samples were weighted using demographic variables (age, sex, education and macroregion).<\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">More details are available in \u201c<a href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/about-this-study\/\" data-type=\"post\" data-id=\"9100\">About this study<\/a>\u201d and full questions and results are available in the topline.<\/p>\n<\/div>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:32px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, people feel pretty good about their own capacity to keep informed. Majorities everywhere except the U.S. feel positive about their ability to keep informed; in the U.S. that falls to 40% while about half feel neutral. When asked about four potential challenges they might face, knowing who or what to trust ranks highest across all four countries. That challenge conflicts with their greatest priorities: getting news quickly, seeing different sources, being able to go more or less in depth and getting news from professional journalists.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth considering these findings alongside the&nbsp;<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/digital-news-report\/2024\/public-perspectives-trust-news\">2024 Digital News Report<\/a>, which found that across 47 countries, people\u2019s top three concerns in deciding which outlets to trust are whether they are transparent about how the news is made, have high journalistic standards and \u201crepresent people like me fairly\u201d \u2014 with strikingly little variation by age, gender or political orientation.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\"><strong>People feel good about their ability to stay informed \u2014 except in the U.S.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In three of the four countries, a majority of people generally feel positive about their ability to keep informed. That falls to 40% in the U.S. where the plurality (51%) say they feel neutral. Still, Americans are about five times as likely to be positive than negative. Australians stand out for a different reason. Even as a majority (59%) feel positive, about a third (34%) feel negative, far more than in any other country, where that sentiment is expressed by just 8%.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"The majority of respondents feel positive about their ability to keep informed; U.S. respondents were an outlier, with the plurality neutral\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-h2JZy\" src=\"https:\/\/datawrapper.dwcdn.net\/h2JZy\/5\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"370\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">People also seem to be consuming a fair amount of journalism. About half of Americans (52%) and South Africans (50%) report reading, watching or listening to five or more pieces of journalism a week, as do about two-thirds of Brazilians (64%) and three-quarters of Australians (75%). This is a fairly subjective question (what constitutes \u201ca piece\u201d or \u201cjournalism\u201d is up to the respondent), but it is interesting to see the high levels of consumption most people report. Future research efforts could use the same measures to compare this assessment about journalism with other kinds of information or content.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">Among the challenges to staying informed, knowing who to trust ranks highest across the board<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Among four potential challenges to getting and staying informed, \u201cknowing who or what to trust\u201d ranks first. More than three-quarters of people in Australia (79%), Brazil (90%) and the U.S. (80%) say this is at least somewhat<em>&nbsp;<\/em>of a challenge, and nearly as many people in South Africa (71%) say the same. Brazilians are more likely to see this as a big<em>&nbsp;<\/em>challenge than others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slightly smaller majorities in all four countries also say that the \u201cavailability of high-quality reporting\u201d is at least somewhat of a challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Half or more (53-70%) in all four countries also see \u201cchoosing among all the sources\u201d as at least somewhat<em>&nbsp;<\/em>of a challenge. Pluralities in both Brazil (39%) and South Africa (32%) see this as a big<em>&nbsp;<\/em>challenge, while many fewer Australians (13%) and Americans (19%) do.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These three challenges all highlight the difficulty of staying informed in a high-choice environment, mirroring insights from earlier focus groups, in which participants described easy access to abundant information&nbsp;but challenges in deciding&nbsp;<a href=\"https:\/\/cnti.org\/article\/focus-group-insights-3-in-a-digital-world-getting-the-news-requires-more-work-not-less\/#passive-news\">how to focus their attention<\/a>&nbsp;on the deluge of news and information available to them. They often described referencing multiple sources on a single topic in order to verify information, add depth or seek out additional perspectives. For many in our focus groups, the challenge was less about having enough choice and more about how to integrate diverse \u2014 and sometimes contradictory \u2014 sources into their media habits and their understanding of issues and events.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, there are much bigger differences in technological barriers to staying informed. Pluralities in Brazil (41%) and South Africa (35%) say \u201chaving technology that works\u201d is a big challenge \u2014 two to three times as many people as in Australia (16%) and the U.S. (13%). In fact, a strong majority in Brazil (68%) and a smaller majority in South Africa (56%) say that technology is at least somewhat of a challenge, while close to four-in-ten Australians (39%) and Americans (37%) agree.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Majorities in all four countries describe trust, high-quality-reporting, and choosing among sources as at least somewhat of a challenge\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-NHfMk\" src=\"https:\/\/datawrapper.dwcdn.net\/NHfMk\/2\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"910\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">People across all four countries share many priorities in getting informed but differ when it comes to social aspects of news<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When presented with six to choose from, people are consistent across all four countries in how they prioritize factors in getting informed. Of those six factors, getting the news quickly, seeing news from many different sources, going more or less in-depth on a story and getting news from professional journalists are viewed as at least somewhat important by sizable majorities in every country (73-91%). Notably, each of these four factors is very<em>&nbsp;<\/em>important to strong majorities of South Africans (66-79%) and majorities of Brazilians (63-65%) \u2014 often twice the percentage of Australians and Americans (31-45%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shared priorities reinforce the results of CNTI\u2019s&nbsp;<a href=\"https:\/\/cnti.org\/article\/defining-news-initiative-focus-group-insights-1-news-journalism-and-journalists\/\">focus group conversations<\/a>, in which participants across countries described timeliness as one of the most important qualities of news (especially compared with journalism). Providing relevant information quickly is a primary responsibility of news. And many people actively take control of the information they consume in response to the challenges: they curate their feeds, use social platforms to search for new information and cross-reference between multiple sources.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Several factors for getting informed are at least somewhat important in every country\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-wEub5\" src=\"https:\/\/datawrapper.dwcdn.net\/wEub5\/6\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"927\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Larger differences arise between countries about the importance of being able to engage with others and feeling a personal connection to the source of news. South Africans and Brazilians report being able to engage with others as very important more than twice as often (77% and 64% respectively) as Australians (28%) and Americans (13%). A sizable minority of Americans (40%) do find engaging with others at least somewhat important, as do a majority (57%) of Australians. In the U.S. in particular, it is interesting to consider these findings alongside increasing reports of\u00a0<a href=\"https:\/\/www.hhs.gov\/sites\/default\/files\/surgeon-general-social-connection-advisory.pdf\">loneliness and social disconnection<\/a>\u00a0and extreme political polarization, which\u00a0<a href=\"https:\/\/apnews.com\/article\/poll-misinformation-polarization-coronavirus-media-d56a25fd8dfd9abe1389b56d7e82b873\">many Americans blame on the news media<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Majorities everywhere except the U.S. say being able to engage with others is at least somewhat important\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-hxl4R\" src=\"https:\/\/datawrapper.dwcdn.net\/hxl4R\/5\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"353\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A similar pattern holds for feeling a personal connection to the source of news.<sup data-fn=\"b98ec51a-661f-4805-bf45-e617c0bbcbf2\" class=\"fn\"><a href=\"#b98ec51a-661f-4805-bf45-e617c0bbcbf2\" id=\"b98ec51a-661f-4805-bf45-e617c0bbcbf2-link\">1<\/a><\/sup>\u00a0Many more Brazilians and South Africans said this factor was important than Australians or Americans.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Brazilians and South Africans care much more about feeling a personal connection to news sources than Americans or Australians\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-BxWt2\" src=\"https:\/\/datawrapper.dwcdn.net\/BxWt2\/5\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"370\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:32px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">Among those who say there is a difference between journalism and news, journalism contains more opinion \u2014 but also more depth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When asked whether journalism is distinct from news, we see alignment between the same groups of countries: strong majorities (65%) in both the U.S. and Australia say there is a difference, while people in Brazil (54%) and South Africa (40%) are less certain.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Strong majorities in the U.S. and Australia say there is a difference between journalism and news\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-E6X2K\" src=\"https:\/\/datawrapper.dwcdn.net\/E6X2K\/6\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"370\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In an open-ended follow-up question for those who see a difference, there was tension between two overarching themes across all four countries:<sup data-fn=\"e6e26e9b-f420-4a6e-934d-17c2fbc669e2\" class=\"fn\"><a href=\"#e6e26e9b-f420-4a6e-934d-17c2fbc669e2\" id=\"e6e26e9b-f420-4a6e-934d-17c2fbc669e2-link\">2<\/a><\/sup><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>If news is simply what happened, respondents say, journalism is more detailed, in-depth or investigative.\u00a0<\/li>\n\n\n\n<li>At the same time, many people say that journalism adds a layer of opinion or bias.\u00a0<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">These responses share an understanding of journalism as something that brings in analysis and context to make sense of what is happening, but differ in whether they find that lens valuable or not. As one Australian respondent wrote, \u201cFor me news is factual whereas journalism is providing context and analysis and accurate reporting of the facts.\u201d For this person, journalism adds value to facts. The contrasting view is epitomized by a respondent from Brazil, who said, \u201cActually, journalism isn&#8217;t reporting the news anymore, it&#8217;s broadcasting the news biased by the interests of the company they work for.\u201d This response also suggests that journalism has not always been this way; instead, journalism once reported the news but no longer does so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In&nbsp;<a href=\"https:\/\/cnti.org\/article\/defining-news-initiative-focus-group-insights-1-news-journalism-and-journalists\/\">our earlier focus groups<\/a>, we observed that participants most often defined journalism by its positive qualities. Where focus group participants discussed bias or opinion in journalism, they often saw these traits as evidence of a flawed product, rather than an intrinsic quality of journalism. Sometimes they even considered biased or opinionated journalism to be \u201cfake news,\u201d even when the facts were not incorrect. This tension \u2014&nbsp;in which the public values and desires in-depth, investigative or well-researched information, but is skeptical of analysis that carries even a whiff of opinion or bias \u2014&nbsp;is a critical one for newsrooms to consider in an era of declining trust and relevance.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-shade-1-color has-text-color has-link-color wp-elements-ebae2bc688cc1cbf83f48b65bedd42ae wp-block-paragraph\"><em>Read <a href=\"https:\/\/cnti.org\/2024-journalist-survey\/\">CNTI\u2019s companion report<\/a> based on surveys with journalists around the world.<\/em><\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-shade-2-color has-alpha-channel-opacity has-shade-2-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Footnotes<\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"b98ec51a-661f-4805-bf45-e617c0bbcbf2\">Surprisingly, people who say personal connection is very important are no more likely to prefer news from individuals than people who say it is less important. <a href=\"#b98ec51a-661f-4805-bf45-e617c0bbcbf2-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"e6e26e9b-f420-4a6e-934d-17c2fbc669e2\">Part 2 of this report will include a detailed analysis of these responses. <a href=\"#e6e26e9b-f420-4a6e-934d-17c2fbc669e2-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>In working to keep informed, knowing who to trust is the greatest challenge asked about<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-no-image","format":"standard","meta":{"_acf_changed":false,"_mbm_post_meta_color_slug":[],"_mbm_featured_category_id":"79","inline_featured_image":false,"_mbmamp_team_author_id":[7825,7897,8404,7899,8296,7905,7891],"footnotes":"[{\"content\":\"Surprisingly, people who say personal connection is very important are no more likely to prefer news from individuals than people who say it is less important.\",\"id\":\"b98ec51a-661f-4805-bf45-e617c0bbcbf2\"},{\"content\":\"Part 2 of this report will include a detailed analysis of these responses.\",\"id\":\"e6e26e9b-f420-4a6e-934d-17c2fbc669e2\"}]"},"categories":[79],"tags":[],"cnti-focus-area":[],"cnti-topic":[],"class_list":["post-9106","post","type-post","status-publish","format-standard","hentry","category-surveys"],"acf":{"cnti_article_quick_read_link_file":{"simple_value_formatted":"","value_formatted":"","value":"","field":{"ID":0,"key":"field_6609f4b7a6240","label":"Quick Read","name":"cnti_article_quick_read_link_file","aria-label":"","prefix":"acf","type":"file","value":null,"menu_order":0,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":"group_6609f4b72d6a1","wrapper":{"width":"","class":"","id":""},"return_format":"array","library":"all","min_size":"","max_size":"","mime_types":"","allow_in_bindings":1,"_name":"cnti_article_quick_read_link_file","_valid":1}},"cnti_article_full_report_file":{"simple_value_formatted":"","value_formatted":"","value":"","field":{"ID":0,"key":"field_6609f53ba6241","label":"Full 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Please contact the author for help.<\/em><\/code>","value_formatted":[{"cnti_toc_headings_alt_link":{"simple_value_formatted":"<a href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/\" target=\"\">Overview<\/a>","value_formatted":{"title":"Overview","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/","target":""},"value":{"title":"Overview","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/","target":""},"field":{"ID":0,"key":"field_68e7ddda4abb7","label":"Select Post & Set 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href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/country-profiles\/\" target=\"\">Country Profiles<\/a>","value_formatted":{"title":"Country Profiles","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/country-profiles\/","target":""},"value":{"title":"Country Profiles","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/country-profiles\/","target":""},"field":{"ID":0,"key":"field_68e7ddda4abb7","label":"Select Post & Set 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href=\"https:\/\/cnti.org\/wp-content\/uploads\/2025\/03\/CNTI_2024_Four_Country_Survey_Toplines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Data<\/a>","value_formatted":{"title":"Data","url":"https:\/\/cnti.org\/wp-content\/uploads\/2025\/03\/CNTI_2024_Four_Country_Survey_Toplines.pdf","target":"_blank"},"value":{"title":"Data","url":"https:\/\/cnti.org\/wp-content\/uploads\/2025\/03\/CNTI_2024_Four_Country_Survey_Toplines.pdf","target":"_blank"},"field":{"ID":0,"key":"field_68e7ddda4abb7","label":"Select Post & Set 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about"},{"field_68e7ddda4abb7":{"title":"Technology","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/technology-is-important-to-the-public-and-they-are-ok-with-most-journalistic-uses-except-for-american-and-australian-views-on-image-editing-and-ai\/","target":""},"field_68e7ddc84abb6":"Technology is important to the public, and they are OK with most journalistic uses"},{"field_68e7ddda4abb7":{"title":"Future","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/broad-optimism-for-the-future-especially-in-brazil-and-south-africa\/","target":""},"field_68e7ddc84abb6":"Broad optimism for the future \u2014 especially in Brazil and South Africa"},{"field_68e7ddda4abb7":{"title":"About This 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