{"id":9108,"date":"2025-03-11T10:00:00","date_gmt":"2025-03-11T14:00:00","guid":{"rendered":"https:\/\/cntiwpedev.wpenginepowered.com\/uncategorized\/\/"},"modified":"2026-03-09T12:44:42","modified_gmt":"2026-03-09T16:44:42","slug":"journalism-organizations-are-valued-but-not-as-the-sole-arbiters-of-reliable-news-reporting","status":"publish","type":"post","link":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/journalism-organizations-are-valued-but-not-as-the-sole-arbiters-of-reliable-news-reporting\/","title":{"rendered":"Journalism Organizations"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Being informed about current issues and events is a\u00a0<a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/0002764218764239\">key piece<\/a>\u00a0of civic and social engagement for people. As we saw in our focus groups,\u00a0<a href=\"https:\/\/cnti.org\/article\/focus-group-insights-3-in-a-digital-world-getting-the-news-requires-more-work-not-less\/\">people take an active role<\/a>\u00a0in shaping how they stay informed on the issues and events of the day, making choices about which information sources to follow and cross-referencing information across multiple sources. Focus group participants also frequently described mainstream news organizations<sup data-fn=\"504fc7d1-5d86-40e8-a3c3-1930d55b9ff4\" class=\"fn\"><a href=\"#504fc7d1-5d86-40e8-a3c3-1930d55b9ff4\" id=\"504fc7d1-5d86-40e8-a3c3-1930d55b9ff4-link\">1<\/a><\/sup>\u00a0as playing a role in their process of getting informed, acting as a starting point for catching up on the news and\/or a validator for information encountered elsewhere. Through this survey, we sought to further understand how widespread those behaviors and attitudes are across four different countries.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-group has-shade-4-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<details class=\"wp-block-mbm-innerblock-accordion is-layout-flow wp-block-mbm-innerblock-accordion-is-layout-flow\">\n<summary class=\"wp-block-mbm-innerblock-accordion-title\">\n<h4 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-echo-font-size\" style=\"margin-right:var(--wp--preset--spacing--50);margin-bottom:0px;line-height:1.25\">Why we did this study<\/h4>\n\n\n\n<div class=\"wp-block-outermost-icon-block wp-block-mbm-innerblock-accordion-title__icon--open\"><div class=\"icon-container\" style=\"width:32px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"Open accordion\"><rect width=\"32\" height=\"32\" rx=\"16\" fill=\"black\"><\/rect><path d=\"M17 10.5V15H21.5H22.5V17H21.5H17V21.5V22.5H15V21.5V17H10.5H9.5V15H10.5H15V10.5V9.5H17V10.5Z\" fill=\"#F9F6F2\"><\/path><\/svg><\/div><\/div>\n\n\n\n<div class=\"wp-block-outermost-icon-block wp-block-mbm-innerblock-accordion-title__icon--closed\"><div class=\"icon-container\" style=\"width:32px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"Close accordion\"><rect width=\"32\" height=\"32\" rx=\"16\" fill=\"black\"><\/rect><path d=\"M22.5 17H21.5H10.5H9.5V15H10.5H21.5H22.5V17Z\" fill=\"#F9F6F2\"><\/path><\/svg><\/div><\/div>\n<\/summary>\n\n\n\n<div class=\"wp-block-mbm-innerblock-accordion-body\">\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">This report is part of CNTI\u2019s broader 2024 \u201c<a href=\"https:\/\/cnti.org\/topic\/defining-news\/\">Defining News Initiative<\/a>\u201d which examines journalists, policy and technology, in addition to public perceptions. The survey data in this report measures the public\u2019s perceptions of news and technology in Australia, Brazil, South Africa and the United States.<\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\"><strong>How we did this<\/strong><\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">In partnership with&nbsp;<a href=\"https:\/\/www.langerresearch.com\/\">Langer Research Associates<\/a>, CNTI collected data from probability samples in Australia (<em>N&nbsp;<\/em>= 1000), Brazil (<em>N&nbsp;<\/em>= 1000), South Africa (<em>N<\/em>&nbsp;= 1,012) and the United States (<em>N&nbsp;<\/em>= 1,025). All samples were weighted using demographic variables (age, sex, education and macroregion).<\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">More details are available in \u201c<a href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/about-this-study\/\" data-type=\"post\" data-id=\"9100\">About this study<\/a>\u201d and full questions and results are available in the topline.<\/p>\n<\/div>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:32px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">The public sees news organizations that employ reporters as critical for an informed society (but not as valuable to their individual information needs)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Across all four countries, strong majorities (76-81%) think that \u201cnews organizations that employ reporters are a critical part of an informed society.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Strong majorities across countries agree that news organizations that employ reporters are a critical part of an informed society\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-1ASc8\" src=\"https:\/\/datawrapper.dwcdn.net\/1ASc8\/11\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"370\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, when asked about where they personally look for information about issues or events, the majority of respondents in each country still say organizations. But, the value of individual voices begins to emerge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, people in all four countries turn more to information coming from organizations than from individuals. Approximately three-quarters of Australians, South Africans and Americans look for information from an organization (73%, 72% and 75%, respectively) with a smaller majority (57%) of Brazilians stating the same. But sizable minorities in each country (20-30%) turn more to news from individuals. While this is still a minority, other newer yet firmly established pathways to news also fall into this range such as social media, where&nbsp;<a href=\"https:\/\/www.pewresearch.org\/journalism\/fact-sheet\/social-media-and-news-fact-sheet\/\">25% of U.S. adults \u201coften\u201d got news<\/a>&nbsp;in 2024.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Sizable minorities look for information from individuals, rather than organizations\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-YPHhH\" src=\"https:\/\/datawrapper.dwcdn.net\/YPHhH\/8\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"370\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to getting their news from individuals, people are not limiting themselves to professional journalists. Strong majorities in both the U.S. (74%) and Australia (70%) say that \u201cpeople who are not journalists\u201d can produce journalism. That sentiment is a bit more muted in Brazil and South Africa, with about half agreeing (52% and 49%, respectively). Similarly, majorities in all four countries (56-73%) agree that \u201ceveryday people\u201d can produce journalism, with strong majorities in the U.S. (73%) and South Africa (65%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These findings reinforce sentiments that emerged in the focus groups, where many participants described a&nbsp;<a href=\"https:\/\/cnti.org\/article\/focus-group-insights-3-in-a-digital-world-getting-the-news-requires-more-work-not-less\/\">preference<\/a>&nbsp;for more accessible, directly communicated information: from individual journalists on social media, \u201csnippets\u201d of longer media products shared online and word of mouth in their real-world communities. While news organizations may be seen as providing foundational information, new formats and voices are shaping how participants are accessing that information.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Roughly half or more in all countries say that &quot;people who are not journalists&quot; and &quot;everyday people&quot; can produce journalism\" aria-label=\"Split Bars\" id=\"datawrapper-chart-KfRNi\" src=\"https:\/\/datawrapper.dwcdn.net\/KfRNi\/7\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"343\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This broader sense of who can produce journalism has also been embraced by many journalists themselves.&nbsp;<a href=\"https:\/\/cnti.org\/2024-journalist-survey\/\">CNTI\u2019s international survey of journalists<\/a>&nbsp;found that about half of journalists in the Global South (including Brazil and South Africa) say that people who are not journalists can produce journalism, as do strong majorities in the Global North (including Australia and the U.S.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Indeed, looking across both surveys, professional journalists and the public agree that journalism can be produced by a wide range of people, including \u201ceveryday people.\u201d&nbsp;<\/strong>This broader acceptance of journalism producers with a much decreased \u201cgatekeeper\u201d role, coupled with widespread public appreciation for reporter-based news, raises further questions: What do people mean when they talk about journalism? What makes it \u201ccritical for an informed society?\u201d What enables such a broad range of people to produce journalism and how much of it is a part of people\u2019s news consumption? The answers have high stakes, as private and public actors seek to draw lines around which individuals and organizations are given priority in contexts as far ranging as&nbsp;<a href=\"https:\/\/cnti.org\/article\/enabling-a-sustainable-news-environment-a-framework-for-media-finance-legislation\/\">media funding<\/a>&nbsp;mechanisms,&nbsp;<a href=\"https:\/\/www.un.org\/sites\/un2.un.org\/files\/our-common-agenda-policy-brief-information-integrity-en.pdf\">information integrity<\/a>&nbsp;and allotted press credentials.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\"><strong>The public expects honesty in producers of journalism<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When asked to consider the top traits they associate with people who produce journalism, most people offer positive attributes, emphasizing mission-driven qualities like honesty and truthfulness. There are some, though, who express more negative sentiments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our preliminary analysis found that people across countries expect several common traits from producers of journalism:&nbsp;<strong>honesty or truthfulness&nbsp;<\/strong>was the trait mentioned by the most people in Australia, Brazil and the U.S., and the second most mentioned in South Africa, where&nbsp;<strong>informing&nbsp;<\/strong>people was most important. Informing people was also second most mentioned in Brazil.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collective focus on honesty and truthfulness across each of the four countries highlights people\u2019s expectation that producers of journalism serve as honest arbiters of information. Examples of the types of responses for the concepts of honesty, truthfulness and informing are provided below:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cI suppose honesty. Being true to what is actually happening. Not misleading or disinformation.\u201d (Australia)<\/li>\n\n\n\n<li>\u201cPreparation, honesty, sincerity, not making things up.\u201d (Brazil)<\/li>\n\n\n\n<li>\u201cI think it\u2019s about finding the truth and telling the story.\u201d (South Africa)<\/li>\n\n\n\n<li>\u201cSteadfast quest for truth.\u201d (United States)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Integrity<\/strong>, reliance on&nbsp;<strong>facts<\/strong>&nbsp;and&nbsp;<strong>impartiality or lack of bias&nbsp;<\/strong>are also among the top five traits in Australia, Brazil and the United States, further highlighting the desire for accurate information.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cFactual, in depth and engaging.\u201d (Australia)<\/li>\n\n\n\n<li>\u201cHonesty, intelligence, informed and unbiased.\u201d (Australia)<\/li>\n\n\n\n<li>\u201cBe impartial about news, especially politics.\u201d (Brazil)<\/li>\n\n\n\n<li>\u201cPresentation of the facts without bias.\u201d (United States)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">South Africans\u2019 main qualities for producers of journalism also include&nbsp;<strong>education<\/strong>&nbsp;and&nbsp;<strong>investigation<\/strong>&nbsp;\u2014 further highlighting that South Africans may consider journalism a specialized profession to a greater degree than other countries.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cProfessionalism. A degree in journalism.\u201d (South Africa)<\/li>\n\n\n\n<li>\u201cSomeone qualified or has a degree or going to school.\u201d (South Africa)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, smaller numbers of people across all four countries say that producers of journalism&nbsp;<strong>display bias.<\/strong>Preliminary analysis suggests they occur more in Australia and the United States. These responses suggest dissatisfaction with the sources of information available.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThey are generally trying to manipulate you; it&#8217;s very seldom you get an unbiased story.\u201d (Australia)<\/li>\n\n\n\n<li>\u201cThey are often biased and don&#8217;t present the whole picture.\u201d (United States)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CNTI\u2019s&nbsp;<a href=\"https:\/\/cnti.org\/article\/defining-news-initiative-focus-group-insights-1-news-journalism-and-journalists\/\">earlier focus groups<\/a>, conducted as part of the Defining News Initiative, found similar sentiments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A follow-up report will include a more detailed analysis of the open-ended responses to examine similarities and differences in the qualities expressed by people in each of the four countries.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-shade-1-color has-text-color has-link-color wp-elements-ebae2bc688cc1cbf83f48b65bedd42ae wp-block-paragraph\"><em>Read <a href=\"https:\/\/cnti.org\/2024-journalist-survey\/\">CNTI\u2019s companion report<\/a> based on surveys with journalists around the world.<\/em><\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-shade-2-color has-alpha-channel-opacity has-shade-2-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Footnotes<\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"504fc7d1-5d86-40e8-a3c3-1930d55b9ff4\">In our survey questionnaire, the phrase \u201cnews organizations that employ reporters\u201d is used as a proxy for traditional media companies and is distinct from other kinds of content producers. Throughout this report, we refer to \u201cmainstream news organizations\u201d or \u201creporter-based organizations\u201d to specify this kind of organization. <a href=\"#504fc7d1-5d86-40e8-a3c3-1930d55b9ff4-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Journalism organizations are valued, but not as the sole arbiters of reliable news reporting<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-no-image","format":"standard","meta":{"_acf_changed":false,"_mbm_post_meta_color_slug":[],"_mbm_featured_category_id":"79","inline_featured_image":false,"_mbmamp_team_author_id":[7825,7897,8404,7899,8296,7905,7891],"footnotes":"[{\"content\":\"In our survey questionnaire, the phrase \\u201cnews organizations that employ reporters\\u201d is used as a proxy for traditional media companies and is distinct from other kinds of content producers. Throughout this report, we refer to \\u201cmainstream news organizations\\u201d or \\u201creporter-based organizations\\u201d to specify this kind of organization.\",\"id\":\"504fc7d1-5d86-40e8-a3c3-1930d55b9ff4\"}]"},"categories":[79],"tags":[],"cnti-focus-area":[],"cnti-topic":[],"class_list":["post-9108","post","type-post","status-publish","format-standard","hentry","category-surveys"],"acf":{"cnti_article_quick_read_link_file":{"simple_value_formatted":"","value_formatted":"","value":"","field":{"ID":0,"key":"field_6609f4b7a6240","label":"Quick 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