{"id":9110,"date":"2025-03-11T10:00:00","date_gmt":"2025-03-11T14:00:00","guid":{"rendered":"https:\/\/cntiwpedev.wpenginepowered.com\/uncategorized\/\/"},"modified":"2026-03-09T12:50:57","modified_gmt":"2026-03-09T16:50:57","slug":"technology-is-important-to-the-public-and-they-are-ok-with-most-journalistic-uses-except-for-american-and-australian-views-on-image-editing-and-ai","status":"publish","type":"post","link":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/technology-is-important-to-the-public-and-they-are-ok-with-most-journalistic-uses-except-for-american-and-australian-views-on-image-editing-and-ai\/","title":{"rendered":"Technology"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a growing number of countries today, most people consume their news online in a wide array of formats including podcasts, videos and messages on social networking and microblogging platforms.\u00a0<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/digital-news-report\/2024\/dnr-executive-summary\">One 2024 study<\/a>\u00a0found that about one-in-three adults (across 47 countries) use YouTube for news weekly, and another one-in-five use WhatsApp.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-group has-shade-4-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<details class=\"wp-block-mbm-innerblock-accordion is-layout-flow wp-block-mbm-innerblock-accordion-is-layout-flow\">\n<summary class=\"wp-block-mbm-innerblock-accordion-title\">\n<h4 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-echo-font-size\" style=\"margin-right:var(--wp--preset--spacing--50);margin-bottom:0px;line-height:1.25\">Why we did this study<\/h4>\n\n\n\n<div class=\"wp-block-outermost-icon-block wp-block-mbm-innerblock-accordion-title__icon--open\"><div class=\"icon-container\" style=\"width:32px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"Open accordion\"><rect width=\"32\" height=\"32\" rx=\"16\" fill=\"black\"><\/rect><path d=\"M17 10.5V15H21.5H22.5V17H21.5H17V21.5V22.5H15V21.5V17H10.5H9.5V15H10.5H15V10.5V9.5H17V10.5Z\" fill=\"#F9F6F2\"><\/path><\/svg><\/div><\/div>\n\n\n\n<div class=\"wp-block-outermost-icon-block wp-block-mbm-innerblock-accordion-title__icon--closed\"><div class=\"icon-container\" style=\"width:32px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-label=\"Close accordion\"><rect width=\"32\" height=\"32\" rx=\"16\" fill=\"black\"><\/rect><path d=\"M22.5 17H21.5H10.5H9.5V15H10.5H21.5H22.5V17Z\" fill=\"#F9F6F2\"><\/path><\/svg><\/div><\/div>\n<\/summary>\n\n\n\n<div class=\"wp-block-mbm-innerblock-accordion-body\">\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">This report is part of CNTI\u2019s broader 2024 \u201c<a href=\"https:\/\/cnti.org\/topic\/defining-news\/\">Defining News Initiative<\/a>\u201d which examines journalists, policy and technology, in addition to public perceptions. The survey data in this report measures the public\u2019s perceptions of news and technology in Australia, Brazil, South Africa and the United States.<\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\"><strong>How we did this<\/strong><\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">In partnership with&nbsp;<a href=\"https:\/\/www.langerresearch.com\/\">Langer Research Associates<\/a>, CNTI collected data from probability samples in Australia (<em>N&nbsp;<\/em>= 1000), Brazil (<em>N&nbsp;<\/em>= 1000), South Africa (<em>N<\/em>&nbsp;= 1,012) and the United States (<em>N&nbsp;<\/em>= 1,025). All samples were weighted using demographic variables (age, sex, education and macroregion).<\/p>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0px\">More details are available in \u201c<a href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/about-this-study\/\" data-type=\"post\" data-id=\"9100\">About this study<\/a>\u201d and full questions and results are available in the topline.<\/p>\n<\/div>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:32px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, in the four countries CNTI surveyed, most people recognize technology as an essential tool for keeping informedand are generally positive about many ways technology aids their access to and consumption of news. They are also generally OK with journalists using technology to help them do their work \u2014 with greater caution expressed over uses of AI and image editing in the U.S. and Australia. In both countries, roughly half or more say they are uncomfortable with technology-based image editing in journalism \u2014 and more people feel negatively than positively about AI\u2019s impact on journalists\u2019 ability to report.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">Digital technologies help people stay informed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, people across all four countries describe digital technology as important for keeping them informed about issues and events. More than 80% of Brazilians and South Africans describe digital technology as very important, as do approximately 70% of Australians and approximately 60% of Americans. At least 90% in each country describe technologies as at least somewhat important.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"In all countries, almost all say that digital technology is at least somewhat important for keeping informed\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-6ArP8\" src=\"https:\/\/datawrapper.dwcdn.net\/6ArP8\/5\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"370\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As we discuss\u00a0<a href=\"https:\/\/cnti.org\/2024-public-survey\/working-to-keep-informed\/\">in a separate chapter<\/a>, Brazilians and South Africans report more technological challenges in keeping informed and perhaps, as such, find greater value in the ways technology can help, compared with the U.S. and Australia. These findings are also consistent with a separate\u00a0<a href=\"https:\/\/leaps.bayer.com\/breakthroughstudy.pdf\">2025 study<\/a>\u00a0that found Brazilians and South Africans are more optimistic about technology in general than people in Australia or the U.S. and report more openness to using new technologies. Majorities of people in each of the four countries\u00a0<a href=\"https:\/\/cnti.org\/wp-content\/uploads\/2025\/03\/CNTI_2024_Four_Country_Survey_Toplines.pdf\">connect regularly to the internet<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">People use technology in many ways, including image editing; they are generally comfortable with similar uses by journalists \u2014 with some exceptions in the U.S. and Australia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Large swaths of the public across all four countries use technology for content-related tasks in their personal lives. Checking the accuracy of something is by far the most common use of technology in Australia (81%), Brazil (76%) and the United States (79%). In South Africa, using technology \u201cto check the accuracy of something\u201d is equally as common as using technology \u201cto make their writing better\u201d (67% and 66%, respectively).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roughly half or more across all four countries also report using technology for translation and for image editing in the past year. Majorities of Brazilians and South Africans also report using technology \u201cto make their writing better\u201d and \u201cto summarize a lot of documents,\u201d while fewer Americans and Australians report these uses.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Across all countries, strong majorities of respondents have used technology &quot;to check the accuracy of something&quot;\" aria-label=\"Split Bars\" id=\"datawrapper-chart-zyVKO\" src=\"https:\/\/datawrapper.dwcdn.net\/zyVKO\/9\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"371\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">On the whole, people are generally positive about journalists\u2019 ability to use technology for professional purposes. They are particularly supportive of using technology to provide accurate content in an accessible way. Across all four countries surveyed, strong majorities are OK with journalists using technology to (1) check grammar and spelling, (2) summarize a lot of documents, (3) check the accuracy of something and (4) translate content into another language.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Broad acceptance of journalists using technology, but Americans and Australians are less OK with image editing\" aria-label=\"Split Bars\" id=\"datawrapper-chart-QBM1f\" src=\"https:\/\/datawrapper.dwcdn.net\/QBM1f\/11\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"372\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Americans and Australians are far less comfortable with journalists\u2019 use of technology to edit images and use of AI in the news production process. While about three-quarters of Brazilians (71%) and South Africans (75%) are comfortable with journalists using technology to edit an image, half or less feel the same way in Australia (35%) or the U.S. (49%). Instead, 61% of Australians and 48% of Americans say they are mostly against it. And image editing is the least acceptable use of technology in all four countries. These findings are consistent with the&nbsp;<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/digital-news-report\/2024\/public-attitudes-towards-use-ai-and-journalism\">2024 Digital News Report<\/a>, which found that \u201cbehind the scenes\u201d uses of AI were most acceptable, while creating content \u2014 specifically photographs \u2014 was least acceptable. The low levels of acceptance among Australians may also reflect&nbsp;<a href=\"https:\/\/www.cbsnews.com\/news\/georgie-purcell-altered-image-9news-melbourne-apology\/\">highly publicized examples<\/a>&nbsp;of news organizations using AI to alter real images that our&nbsp;<a href=\"https:\/\/cnti.org\/article\/focus-group-insights-2-perceptions-of-artificial-intelligence-use-in-news-and-journalism\/#use-journalists\">focus group<\/a>&nbsp;participants spoke directly about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People\u2019s attitudes about journalists\u2019 use of image editing technology also seem to be driven by their&nbsp;<em>personal<\/em>&nbsp;experiences. In every country, people who have used technology to edit images themselves are more likely to support journalists doing so than people who have not \u2014 with a roughly twenty percentage point difference or more.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"People who have used technology to edit an image are more OK with journalists doing the same\" aria-label=\"Grouped Bars\" id=\"datawrapper-chart-w1mtJ\" src=\"https:\/\/datawrapper.dwcdn.net\/w1mtJ\/6\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"485\" data-external=\"1\"><\/iframe><script>!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\"><strong>Strong regional differences in attitudes about AI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We then asked two different questions specifically about AI. As there\u2019s&nbsp;<a href=\"https:\/\/carnegieendowment.org\/posts\/2022\/10\/one-of-the-biggest-problems-in-regulating-ai-is-agreeing-on-a-definition?lang=en\">no clear consensus<\/a>&nbsp;on what constitutes \u201cAI\u201d and the term encompasses&nbsp;<a href=\"https:\/\/medium.com\/@emilymenonbender\/opening-remarks-on-ai-in-the-workplace-new-crisis-or-longstanding-challenge-eb81d1bee9f\">many different forms of automation<\/a>, we first asked about specific uses of technology (without mentioning whether AI might or might not be involved) and then asked a broader question about AI\u2019s impact on journalism.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We asked whether people \u201cthink AI will have a mostly positive, negative or neutral impact on journalists\u2019 ability to report on issues and events,\u201d and find a similarly clear split between countries. Brazilians and South Africans mainly express a sense of optimism, with 52% and 46% saying it will mostly have a positive impact. Americans and Australians on the other hand are more negative than positive. Just 15% of Americans and 18% of Australians think it will have a positive impact while 41% and 28% respectively say the impact will mostly be negative. It is also worth noting that large swaths in each of these countries express a neutral sense, 38% and 49% respectively.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This regional difference is mirrored among journalists CNTI surveyed separately.&nbsp;<a href=\"https:\/\/cnti.org\/2024-journalist-survey\/\">CNTI\u2019s global study of journalists<\/a>found that 16% of journalists in the Global North, which includes the U.S. and Australia, felt positively about the impact of AI on enabling an informed public. Meanwhile, about half (48%) of journalists in the Global South felt positively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth considering various factors that could be at play in these differences. One\u00a0<a href=\"https:\/\/www.ipsos.com\/sites\/default\/files\/ct\/news\/documents\/2022-01\/Global-opinions-and-expectations-about-AI-2022.pdf\">recent study<\/a>\u00a0found a correlation between trust in AI and self-reported understanding of the technology, both of which were higher in emerging countries (including South Africa and Brazil) than high-income ones (including the U.S. and Australia).<sup data-fn=\"f600ccde-9137-4410-af65-b073f2d24c65\" class=\"fn\"><a href=\"#f600ccde-9137-4410-af65-b073f2d24c65\" id=\"f600ccde-9137-4410-af65-b073f2d24c65-link\">1<\/a><\/sup>\u00a0Another consideration is what people base their knowledge upon. In a recent\u00a0<a href=\"https:\/\/cnti.org\/article\/if-when-and-how-to-communicate-journalistic-uses-of-ai-to-the-public-considerations-and-next-steps\/\">CNTI conference<\/a>\u00a0on communicating to the public about AI in journalism, participants talked about the potential impacts of media coverage on public attitudes.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Brazil and South Africa are generally more positive about the impact AI will have on journalists' ability to report\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-puhDH\" src=\"https:\/\/datawrapper.dwcdn.net\/puhDH\/6\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"371\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-aktiv-grotesk-condensed-font-family has-delta-font-size\" style=\"text-transform:capitalize\">Considerations around AI in journalism\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to assess people\u2019s views about AI in journalism is to ask whether it matters to them if AI is used in the reporting process. Between roughly a quarter and a third in each country feel it matters a great deal. When we look at who says it matters at least a fair amount, we see more differences between countries with higher responses from the U.S. (62%) and Australia (61%) than Brazil (46%) or South Africa (52%) \u2014 again showing a similar divide.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Majorities in U.S. and Australia care whether AI was used in the reporting process; somewhat fewer in Brazil and South Africa\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-WZVwi\" src=\"https:\/\/datawrapper.dwcdn.net\/WZVwi\/3\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"370\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Following the focus group discussions in which participants distinguished between specific AI use cases \u2014&nbsp;<a href=\"https:\/\/cnti.org\/article\/focus-group-insights-2-perceptions-of-artificial-intelligence-use-in-news-and-journalism\/#use-journalists\">weighing a number of factors including<\/a>&nbsp;the source of the data, the quality of the models and the level of human oversight \u2014 we asked here about the importance of five different factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A<strong>&nbsp;<\/strong>majority of people<em>&nbsp;<\/em>in all four countries surveyed say that each factor is at least somewhat important when deciding if a journalist\u2019s use of AI is OK. But while South Africans and Brazilians give roughly equal consideration to all five factors, Americans and Australians see two factors (the story topic and format) as less important than the other three (tool quality, what it is used for and human review).<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n\n\n\n<iframe title=\"Majorities in all countries use multiple factors to decide if journalists' use of AI is OK\" aria-label=\"Stacked Bars\" id=\"datawrapper-chart-wVuIk\" src=\"https:\/\/datawrapper.dwcdn.net\/wVuIk\/5\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"939\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}}))}();\n<\/script>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:16px\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The three factors prioritized across all four countries \u2014 tool quality, what it is used for and human review \u2014 all speak broadly to ways one can evaluate an AI model\u2019s accuracy. This point also came up consistently in&nbsp;<a href=\"https:\/\/cnti.org\/article\/focus-group-insights-2-perceptions-of-artificial-intelligence-use-in-news-and-journalism\/#use-journalists\">the focus group discussions<\/a>&nbsp;\u2014 especially in terms of what people said they need to be able to rely on journalists for. Focus group participants made the point that if journalists are going to be using an AI model, audiences needed to know that the journalist could vouch for its quality and accuracy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this context, focus group participants were particularly uncomfortable with the use of AI for image editing. We also noted that this discomfort was likely related to participants\u2019 description of photos and videos as important elements of \u201con the scene\u201d reporting that gave them confidence in the quality of news content. Likely because images are perceived as critical to understanding news events, synthetic or AI-altered images were widely seen as unacceptable in news content.<\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"height:32px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-shade-1-color has-text-color has-link-color wp-elements-ebae2bc688cc1cbf83f48b65bedd42ae wp-block-paragraph\"><em>Read <a href=\"https:\/\/cnti.org\/2024-journalist-survey\/\">CNTI\u2019s companion report<\/a> based on surveys with journalists around the world.<\/em><\/p>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"margin-top:0;margin-bottom:0;height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-shade-2-color has-alpha-channel-opacity has-shade-2-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-gridible-responsive-spacer\" style=\"margin-top:0;margin-bottom:0;height:16px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-aktiv-grotesk-font-family has-foxtrot-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Footnotes<\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"f600ccde-9137-4410-af65-b073f2d24c65\">We use the terminology selected by the reports we cite; in this case, \u201cemerging countries\u201d and \u201cthe Global South\u201d largely refer to the same countries, as do \u201chigh-income countries\u201d and \u201cthe Global North.\u201d\u00a0 <a href=\"#f600ccde-9137-4410-af65-b073f2d24c65-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Technology is important to the public, and they are OK with most journalistic uses<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-no-image","format":"standard","meta":{"_acf_changed":false,"_mbm_post_meta_color_slug":[],"_mbm_featured_category_id":"79","inline_featured_image":false,"_mbmamp_team_author_id":[7825,7897,8404,7899,8296,7905,7891],"footnotes":"[{\"content\":\"We use the terminology selected by the reports we cite; in this case, \\u201cemerging countries\\u201d and \\u201cthe Global South\\u201d largely refer to the same countries, as do \\u201chigh-income countries\\u201d and \\u201cthe Global 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Please contact the author for help.<\/em><\/code>","value_formatted":[{"cnti_toc_headings_alt_link":{"simple_value_formatted":"<a href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/\" target=\"\">Overview<\/a>","value_formatted":{"title":"Overview","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/","target":""},"value":{"title":"Overview","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/","target":""},"field":{"ID":0,"key":"field_68e7ddda4abb7","label":"Select Post & Set 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href=\"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/country-profiles\/\" target=\"\">Country Profiles<\/a>","value_formatted":{"title":"Country Profiles","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/country-profiles\/","target":""},"value":{"title":"Country Profiles","url":"https:\/\/cnti.org\/surveys\/what-the-public-wants-from-journalism-in-the-age-of-ai-a-four-country-survey\/country-profiles\/","target":""},"field":{"ID":0,"key":"field_68e7ddda4abb7","label":"Select Post & Set 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href=\"https:\/\/cnti.org\/wp-content\/uploads\/2025\/03\/CNTI_2024_Four_Country_Survey_Toplines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Data<\/a>","value_formatted":{"title":"Data","url":"https:\/\/cnti.org\/wp-content\/uploads\/2025\/03\/CNTI_2024_Four_Country_Survey_Toplines.pdf","target":"_blank"},"value":{"title":"Data","url":"https:\/\/cnti.org\/wp-content\/uploads\/2025\/03\/CNTI_2024_Four_Country_Survey_Toplines.pdf","target":"_blank"},"field":{"ID":0,"key":"field_68e7ddda4abb7","label":"Select Post & Set 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